I turn customer evidence into products that grow.

New small-business markets looked promising, but demand alone was not enough. Every bet also had to work for underwriting, acquisition, operations, and distribution.

Owned product and GTM strategy from opportunity assessment through launch and iteration, aligning underwriting, engineering, marketing, sales, partnerships, operations, and support.

Validated demand, differentiation, acquisition viability, and underwriting fit before development—then scoped the smallest coherent product around the highest-confidence assumptions.

Launched 10+ products, cut average time to market 24%, and saw top performers beat first-quarter revenue forecasts by up to 40%.

Eligibility and underwriting requirements created a high-friction quote journey. The experience had to become easier without weakening business or compliance needs.

Led the cross-functional redesign of eligibility rules, questions, conditional logic, quote workflows, underwriting handoffs, user stories, and acceptance criteria.

Organized the experience around conditional logic and aligned questions to customer and business needs while preserving the information required downstream.

Increased application completion 28%. Across related quote-flow work, increased quote completion 19% and quote-to-bind conversion 14%.

Roadmap inputs were fragmented, planning was slow, and only 46% of launches had defined success metrics. Teams needed shared evidence, not more artifacts.

Built AI-assisted insight and planning systems spanning interviews, behavioral data, support issues, sales feedback, market research, and underwriting insights.

Connected evidence to opportunity-solution trees, priorities, outcomes, and measurement—using AI for synthesis and routine work while keeping judgment human.

Raised launches with success metrics from 46% to 94%, reduced roadmap preparation 35%, and automated 60% of recurring progress updates.